About New Living

Brand background and key notes.

New Living was founded in 2010 in Milan, Italy, by a group of design and interior architecture professionals, united by a passion for creating innovative and functional spaces. The initial vision was to offer modern, sustainable, and accessible housing solutions, responding to the needs of an increasingly quality-of-life and environmentally-conscious clientele.

In 2012, New Living launched its first collection of furniture, characterised by minimalist design and recycled materials, quickly positioning itself in the eco-sustainable furniture market. The positive response from the public facilitated rapid expansion, leading the company to broaden its offering with home accessories and decorations.

In 2015, with the aim of strengthening its presence, New Living opened its first showroom in Rome, increasing brand visibility and allowing customers to physically interact with the products. In the following years, the company continued to grow, expanding its distribution network abroad, introducing its furnishings to markets such as Spain and Germany.

In 2019, New Living launched an initiative aimed at collaborating with emerging designers, promoting a series of limited editions that received recognition in the design sector. Today, New Living stands out not only for its commitment to sustainability but also for its ability to adapt to market trends and demands, maintaining a strong brand identity. With a continuously expanding portfolio, New Living continues to work towards a future where design and sustainability coexist harmoniously.